Founded in 1924, HiteJinro has become synonymous with Korean soju, pioneering flavoured soju variants that have now become a global trend. The fruity innovation caters to younger drinkers and those new to spirits, particularly across East Asia and growing rapidly in African urban centres.
Soju’s unique appeal lies in its clean, neutral base made from rice and other starches, allowing natural fruit flavours like strawberry to shine through. Jinro Strawberry Soju is bottled in the signature green glass and is best enjoyed chilled or over ice.
Explore more flavoured sojus on Oaks & Corks Soju Collection and experience the Korean wave in a bottle.
Tasting Notes
- Appearance: Clear, pale pink hue in some lighting
- Nose: Fresh and vibrant aroma of ripe strawberries
- Palate: Sweet, juicy strawberry upfront, with a smooth and lightly warming alcohol finish
- Finish: Clean, mellow, and fruity with lingering berry sweetness
Accolades & Reviews
- Ranked #1 Spirit Brand by Volume Worldwide – Drinks International (HiteJinro)
- Widely praised by lifestyle critics and K-culture influencers for its balance of flavour and drinkability
- Frequently featured in Korean dramas and pop culture as a go-to social drink
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