The Power of Habit: Why we do what we do and how to change

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In The Power of Habit =, award-winning New York Times business reporter Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.

He examines why some people and companies struggle to change despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains.

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"His fascinating exploration of human nature helps unlock the secret to personal information." - Lighter Life
The Power of Habit: Why we do what we do and how to change

Charles Duhigg uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schiltz, and civil-rights hero Martin Luther King, Jr. The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits worl. By harnessing this new science, we can transform our businesses, comminities, and our lives. 

“Powerful in its elegant simplicity … Sharp, provocative and useful.”Jim Collins

“Just the right balance of intellectual seriousness (and) practical advice on how to break our bad habits.” – The Economist

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