Ricard is a pastis, an anise and licorice-flavored aperitif. The brand is the global leader in anise-based alcohols, with over 40 million litres being sold every year.
It has a distinctly fresh taste of liquorice and subtle Provence herbs. The aging takes place in large barrels in the open air, a slight ‘sea side’ flavor is imparted by the salt spray that licks the barrels.
Ricard is a French public company founded in 1932 in Marseille, France, by Paul Ricard. It currently belongs to the Pernod Ricard group. Ricard is the first spirit brand in France regarding the volumes sold or turnover.