Nomenclature is one of the most important things in product development. You want a catchy name that speaks for itself. One that will have people buying and talking about long after a purchase. Whisky is no different. To find that perfect name, one has a choice to either go the family name route or the geographical […]
Is the product you’re holding genuine? The war against counterfeits in the country is on a gradual rise. According to the Anti-Counterfeiting Agency (ACA), alcoholic drinks make the top-5 list of the most affected items. Counterfeit trafficking stands for seven percent of the world’s trade. Local bodies like Kenya Revenue Authority (KRA) and the Kenya Bureau of […]
The name Gin derives from the French word genièvre and the Dutch word jenever. Both mean juniper. Juniper berries give the spirit its principal flavor. It is one of the most celebrated spirits globally due to its enormous variations in styles and of course, the cocktails. Currently, the European Union classifies it into four major categories. These are Juniper-flavoured […]
