Campari is a dark red aperitif. It is a result of the infusion of over 60 herbs, aromatic plants, and fruit in alcohol and water. The liqueur is rich in light floral notes on the nose with hints of herbal aromas, aged orange peel, ruby red grapefruit with a heady peppery spirit tingle. It develops a bitterness, yet refreshing taste on the palate with sweet hints of syrupy orange zest, mint, cherry, and honey. The finish is a long, lingering quinine, zesty orange, and orange pith bitterness.[vc_video link=”https://youtu.be/kv8iEMCqFxc” align=”center”]
Tasting Notes
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Appearance: Brilliantly clear with a signature, vibrant “Campari Red” glow.
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Aroma: Complex and inviting, led by zesty orange peel, herbal botanicals, and delicate floral undertones.
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Palate: A masterclass in bittersweet balance. Intense notes of chinotto (bitter orange), grapefruit, and wood are rounded out by a subtle, velvet-like sweetness.
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Finish: Long, clean, and bracingly bitter, leaving a refreshing herbal trail that stimulates the appetite.
Accolades & Expert Reviews
Campari continues to dominate the spirits industry, consistently earning top marks from the world’s most respected critics:
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96/100 Points – Wine Enthusiast (2023): Described as the “backbone of the cocktail world,” praised for its unparalleled complexity.
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#1 Best Selling Brand – Drinks International Annual Brand Report (2022 & 2024) in the Liqueurs category.
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#2 Top Trending Liqueur – Drinks International Brands Report, confirming its enduring status among the world’s best bartenders.
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Master Blender’s Seal: Bruno Malavasi, Campari’s Master Blender, famously notes that the recipe is so perfectly balanced that removing even one ingredient would cause the entire flavour profile to collapse.
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