The infusion does not overpower the character of the base vodka remains visible. The result is a spirit that works both in high-impact cocktails and as a sipping option over ice or soda.
The bottle design also plays a role: the liquid boasts a bold, jewel-toned hue, part of the visual identity strategy Diageo deployed to signal a flavour forward experience.
Tasting Notes
Nose / Aromas:
Aromatic blueberry and blackberry dominate, with a touch of red fruit sweetness. Subtle hints of berry jam or compote, mellow and unaggressive, mingle with the clean, neutral spirit base.
Palate:
Smooth entry, with juicy blueberry and blackberry flavours at the forefront. The fruit is ripe but not overly sweet; there’s a fine balance between berry brightness and vodka crispness. The texture is silky, with minimal harshness from the alcohol.
Finish:
Moderately long. Berry tones linger fresh, slightly tart before fading into a neutral, clean tail. The finish is neither cloying nor harsh.
Serving Suggestions & Cocktails
Smirnoff Berry Burst is a mixology lover’s dream. Try:
- Berry Lemonade Cooler: Berry Burst + chilled lemonade + ice + mint garnish.
- Sparkling Berry Spritz: Berry Burst, soda water or tonic, splash of lime juice.
- Berry Mule: Replace vodka in a Moscow Mule with Berry Burst, ginger beer, and lime slice.
- Berry Fizz Punch: Combine Berry Burst, cranberry juice, sparkling wine, and fresh berries in a punch bowl.
For simplest enjoyment, serve neat over ice or with a mint or a few fresh berries as garnish.
Accolades & Recognition
While Berry Burst is relatively recent, the broader Smirnoff brand boasts notable honours. Smirnoff is frequently cited as the most awarded vodka brand over the past decade, with its classic expressions winning medals at global spirit competitions.
For instance, secured a Gold Medal at the 2019 San Francisco World Spirits Competition.
The novelty of Berry Burst itself has also earned recognition Trend Hunter describes it as offering “notes of blackberry and blueberry,” highlighting its innovation credentials. Additionally, the launch was backed by a significant marketing push , emphasising Diageo’s confidence in its place in the flavoured vodka arena.
Although it has not yet accumulated a long trophy list of its own, Berry Burst stands on the shoulders of Smirnoff’s legacy and global reputation.
Little-Known Facts & Trivia
- The “Berry Burst” variant was timed to tap into skyrocketing consumer interest in flavoured spirits in mid-2022, particularly in the off-trade sector.
- Despite being a flavour innovation, Berry Burst uses the same No. 21 base spirit, meaning it retains the core DNA of Smirnoff in terms of purity and smoothness.
- The bold berry hue is not simply decorative it’s part of a visual branding strategy to signal vibrancy and flavour-first identity.
Why Buy Smirnoff Berry Burst with Oaks & Corks?
- Fast 24/7 delivery across Nairobi get it in under 30 minutes.
- Shop directly from our Vodka & Spirits range; pair with other flavours or mixers.
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