Jinro is the world’s No.1 selling spirit brand, produced by HiteJinro, a South Korean company with a legacy dating back to 1924. As the pioneer of soju innovation, Jinro continually refines its recipes to cater to evolving consumer preferences. Jinro Blue was introduced to appeal to younger audiences seeking a gentler, easy-to-enjoy alcohol experience.
Tasting Notes
- Appearance: Clear and colourless, resembling vodka or sake.
- Nose: Light aroma with subtle hints of grain and sweetness.
- Palate: Delicate and clean with a slightly fruity note; smooth texture and minimal burn.
- Finish: Crisp and dry, with a lingering softness.
How to Enjoy
- Chilled & Straight: The most traditional way to enjoy soju.
- Cocktails: Blend with fruit juices, soda, or tonic for a light, fun mix.
- Food Pairing: Complements grilled meats, spicy Korean dishes, seafood, or even sushi.
Accolades
- World’s Best-Selling Spirit Brand (IWSR) – Ranked #1 globally for multiple years.
- Praised by Mixologists for its versatility in cocktails.
- Korean Cultural Icon – Frequently featured in K-Dramas and pop culture.
Did You Know?
- Jinro Blue Soju’s 13% ABV makes it a go-to choice for those easing into spirits or preferring something milder than vodka or whiskey.
- Soju is often enjoyed in “one-shot” culture but is increasingly being appreciated in sophisticated cocktail bars across the world.
- The green bottle design is instantly recognisable and often reused in eco-friendly initiatives.
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